We’re living in a post truth age. An age of fake news, 24/7 content and new technologies disrupting entire markets overnight. On-demand is making us demanding. Automation is replacing human interaction. Polls can no longer predict political outcomes. For better and for worse, technology is transforming the access, credibility & speed of information. Until we’re saturated. Overwhelmed. But also free to hear individuals over institutions, share… rate... even rate our ratings. Even status is shifting: no longer about what we have, but who we are.
A new challenge arises for business: a trust gap has formed.
We believe brands that actively seek out the right trust models won’t just survive - they’ll thrive, and redefine the way we do business for the better. How?
WELCOME TO THE TRUST PURSUIT
The Trust Pursuit is a 12 month exploration into what trust in business looks like today, how it’s built and sustained, and how it shifts and changes as consumer behaviour, technology and innovation continue to rapidly shape our future.
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